Abstract :Artificial Intelligence (AI) can plays a crucial role in enhancing the online grocery shopping experience for both customers and retailers. By analysing customer behaviour and preferences, AI can provide personalized recommendations for products, helping customers discover new items they may be interested in. AI algorithms can also optimize the online shopping process by predicting demand and adjusting inventory levels accordingly. Additionally, AI-powered chatbots can offer instant assistance to customers, answering their queries and resolving issues efficiently. With AI, retailers can improve customer satisfaction, increase sales, and streamline operations. As technology continues to advance, AI will undoubtedly revolutionize the online grocery shopping industry. AI has already made significant strides in improving the efficiency and convenience of shopping for groceries online. With AI-powered algorithms and machine learning, retailers can personalize recommendations based on a customer's preferences and purchasing history [1]. Virtual assistants using natural language processing enable seamless communication and assistance throughout the shopping process. AI also plays a crucial role in inventory management and optimizing delivery routes, leading to faster and more accurate deliveries. As more data is collected and analysed, AI will continue to enhance the online grocery shopping experience, making it more personalized and efficient [2].

Keyword : Artificial intelligence, online shopping, e-business, customer segmentation, personalized shopping.