Abstract :In this research paper the impact of the multimedia technologies like the social media, entertainment platforms on society has been discussed. This has been given six sections they are as introduction, material methodology, results, discussion and conclusion. The introductory section has provided the brief introduction about the technologies regarding the multimedia, their latest version and the latest trends for using such technologies. OTT platforms, social media, Ed-tech platforms and other skill learning platforms are some of the popular sources for multimedia technology. The next parts have been discussed about the material and methods section this has been deals with the methodology that have been followed for this research. The data have been collected with the help of secondary data collection method, it had been analysed further with the help of thematic data analysis. Further the research approach that has been used here is inductive research approach. The next part has given a detailed rationale of the topic with the help of stats and figure in the form of graph. Here the global internet usage, the content that are available in the OTT platforms have been available, the effects of using the social media has been critically discussed.

Keyword :Learning, multimedia, Society, technology.