Abstract :This paper discusses the potential application of artificial intelligence (AI) principles and techniques to the advertising and marketing process. It begins by exploring the current state of AI in the advertising and marketing industry and then looks at the potential application of AI to specific tasks such as customer segmentation, customer profiling, and predictive analytics. The paper then examines the ethical considerations that arise when using AI in the advertising and marketing process, and finally provides a brief overview of the current and emerging trends in the industry. The paper concludes by highlighting the potential of AI to revolutionize the advertising and marketing industry and suggests that companies should take advantage of this opportunity to improve their efficiency and effectiveness.

Keyword :Artificial Intelligence, Automation, Campaign Optimization, Data-driven Decision Making, MachineLearning, Natural Language Processing, Personalization, PredictiveAnalytics, Sentiment Analysis, Targeted Advertising.