Abstract :Technology plays an essential role in the upgradation of productivity of a business and this in turn allows firms to gain comparative advantages. In this 21st century mobile computing helps the companies to transform their business into smart business. This helps firms to make greater revenue and boost their market reputation. Despite the advantages there are several challenges and issues with mobile computing that impacts the overall efficacy of the business. Lack of security and proven policy and insufficient knowledge of the workers make the utilisation of technology more challenging. This study has been carried out with the assistance of suitable tools and methods and this has helped to provide sound and reliable findings. From the evaluation it is clear that all the issues that have been discussed can be mitigated with the help of appropriate measurements. As a consequence firms can re-establish their effectiveness greatly and this in turn can secure their future in the marketplace. Apart from that, it will help the companies to achieve competitive advantages with the help of boosted up profits and improved customer support.

Keyword :Competitive advantages, mobile computing, Productivity, technology.