This paper aims to examine a set of individual factors that shape green purchase intentions. These factors include self efficacy, environmental attitudes, perceived severity, and gender. Data were collected through an online survey using a convenience sampling approach, which yielded a total of 373 usable responses. Structural equation modeling with PLS was employed to test the proposed hypotheses and to evaluate the relationships among the study variables. The results reveal that self efficacy, environmental attitudes, and perceived severity have meaningful and statistically significant relationships with green purchase behavior. These findings indicate that individuals who believe in their ability to make environmentally responsible choices, who hold positive attitudes toward environmental protection, and who perceive environmental issues as serious are more likely to engage in green purchasing. In contrast, gender shows no effect on the intention to buy green products, suggesting that the motivation to choose environmentally friendly goods is similar among male and female consumers. The overall findings align with previous research, reinforcing the idea that individual level psychological factors play an essential role in strengthening green purchase behavior. This study contributes additional evidence to the literature and highlights the importance of understanding personal motivations in promoting sustainable consumption. The paper concludes by offering practical recommendations for policymakers and practitioners. These recommendations include developing targeted awareness programs, strengthening environmental education, and designing communication strategies that enhance self efficacy and attitudes toward green consumption. Such efforts can support the creation of more effective green related policies and ultimately increase green purchase intentions within the community.

• Green Purchase Intention
• Self-Efficacy
• Environmental Attitude
• Perceived Severity
• Gender

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