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Impact of E-Commerce’s Return Policies on Consumer Purchasing Behavior

“Impact of E-Commerce’s Return Policies on Consumer Purchasing Behavior”

M.M.Shanmugapriya 1 , S.Baranichelvi 2 , G.Anandhi 3

TJAF. 2022 September; 2(5): 1-4. Published online 2022 September

doi.org/10.36647/TJAF/02.05.A001

Abstract: Over the years E-commerce industry has grown into multi-billion industry. The progress of E-commerce has had a noteworthy effect in the development of merchandise. Assortments of items are made available to shoppers by means of the electronic methods for business dealings broadly named as B to C exchanges. The progress of E-commerce has made a significant impact in the movement of goods. Varieties of products are made accessible to consumers via the electronic means of business dealings widely termed as B to C transactions. The evolution of E-commerce has a considerable brunt on the sales of all kinds of products. The wide ranges of products like electronics, fashion products, home decors, Medicines, grocery items, books, CDs etc with different features, styles, hues and sizes which are available to the consumers cover the entire demographics.