Abstract: This research article examines the role of startups in disrupting traditional business models and their impact on innovation and economic balance. By analyzing current literature, case studies, and industry reports, the objective of the study aims to provide a comprehensive understanding of the transformative power of startups in reshaping the business landscape. The findings highlight the disruptive nature of startups, their contribution to fostering innovation, job creation, and economic growth, as well as the collaborative opportunities they present for established enterprises. The article concludes by emphasizing the importance of supporting and nurturing startup ecosystems to ensure continued economic development and competitiveness.

Keywords : Disruption, economic balance, innovation, startups, traditional business models.