Abstract: As a result of corporate social responsibility, consumers are more inclined to remember the brand. Different techniques are being used by firms to improve the value of their intangible assets due to worldwide competition, a rise in media clutter, and a decreased level of uniqueness in brand names. CSR not only raises brand awareness among consumers but also generates a good image of the brand in the eyes of future customers. Corporate Social Responsibility (CSR) has become a more frequent practice in business. Corporate Social Responsibility (CSR) may improve company image, according to this research study's objective. Books, journals, periodicals, papers, and online sites were used to gather secondary data for this study. Books, journals, periodicals, papers, and online sites were used to gather secondary data for this study.

Keywords :CSR, Brand image, organization, brand awareness