Abstract : Organizational change management plays a strategic role in fostering an organizational culture and promoting knowledge sharing, which are crucial for driving innovation in the era of digital technology. This research aims to analyze how organizational change management can create a culture and knowledge-sharing environment that supports innovation in digital technology. The study employs a qualitative method using library research, which involves collecting data by examining and studying theories from various relevant literatures. There are four stages of library research in this study: preparing the necessary equipment, compiling a working bibliography, organizing time efficiently, and reading or recording research material. Data collection involves sourcing and synthesizing information from a range of references, including books, journals, and previous research. The gathered library materials are critically and thoroughly analyzed to support the research propositions and ideas. This article aims to explain the concept of organizational change management within the context of creating a work culture that encourages innovation. The research findings indicate that synchronizing elements of organizational culture with knowledge management practices is crucial. This synchronization advocates for a supportive organizational culture that motivates employees to ensure knowledge is created, stored, transferred, and applied effectively. Effective organizational change management is essential for fostering a work culture that supports innovation, which in turn can provide competitive advantages and enable organizations to adapt and grow amidst ongoing changes. The author emphasizes the need for further research in the field of organizational change management to enhance understanding and establish best practices for creating an innovative work culture.

Keyword : Organizational, Change Management, Organizational Culture, Knowledge, Sharing