Abstract :Introduction: By simulating the atmosphere and interpersonal connections of a brick-and-mortar store, virtual reality (VR) enables e-commerce enterprises to reproduce authentic shopping experiences. Virtual reality is being used to bridge the gap between consumers' online and offline shopping experiences. Companies which realise virtual reality may increase revenues have indeed changed their marketing and customer service. Aim: To introduce virtual reality in the E-commerce business and its impact of it on growth Material and Methods: The research topic has discussed several kinds of research methodologies that have been conducted in the research. The researcher has used the interpretivism research philosophy which is theoretical-based analysis. Along with this, the researcher has used secondary qualitative data collection methods which are helpful for the researcher to gather authentic information. Results: The research study has elucidated the result and discussed part of the mentioned topic regarding the introduction of virtual reality in the E-commerce business and its impact of it on growth. Several graphs regarding the financial growth of the E-commerce business, especially regarding Amazon with the advent of virtual reality, have been illustrated. Conclusion: The realisation by many businesses that every work that can be carried out in the real world can also be carried out in virtual reality. This includes a wide range of business operations, including marketing, retail sales, bookkeeping, human resource management, and more. It also looks at how virtual reality (VR) may improve shopping for customers.

Keyword : Digital business market, digital consumer experience, e-commerce platform, online businesses, Virtual reality (VR).