Abstract :Online auctions are digital, reverse, virtual, or auctions. Internet-connected devices can access the online auction. In-person and online auctions have variable bidding and marketing rules. The researcher has analysed the online auction's importance. Show beyond doubt, the researcher is to use different diagrams, and figures regarding the research topic. On the other hand, in this literature review section, the research is presented different author names and their journal article to argue. As a result, it has been found, a lot of information regarding the research topic and its importance in the current time. The study used a research philosophy followed by the positivism method, a deductive approach to research, and the entire research design was based on the Explanatory research method. The primary data collection source was the survey method, and the sample size was 50 respondents chosen using a simple random sampling method following the quantitative research method. MS Excel was used to analyze the data, which included all charts and diagrams. From the discussion it has been found that the online auction has so many benefits like being cost-effective, money-saving, easily accessible, open for all, having sufficient information, and having no bar of time, so it’s trending nowadays but it also has some limits like data security and cybercrime

Keyword : Auction, bidding, digital auction, digital payment, internet auction, offline auction, online auction system, traditional auction system.