Leadership Amidst Culture Crisis: How to Manage the Impacts of Globalisation

Shaik Fasi Ahamad

TTEBS. 2022 March; 1(1): 11–15. Published online 2022 March

Leadership plays the most significant role in improving organizational performance. In the present time, most of the business organizations have adopted globalization to increase, provide and enhance business in the international marketplace. In the business performance, globalization has indicated diverse cultural practices and adopted modern strategies to develop organizational efficiency in the marketplace. In business organization, leaders have suggested various factors such as advanced technology, commodity, investment, information and services that provided an advantage for globalization. In the financial sector, leaders have provided strategies to implement better network connections to establish better communication with international customers that help to provide advantages to the business organization to take a part of globalization. In this regard, the research study conducted a secondary qualitative analysis to understand the impact of leadership to reduce the cultural crisis to manage the impact of globalization in the business organization. In business performance, globalization has created constraints such as poor quality products and lack of cultural knowledge, and employee skills. In this regard, leadership has helped to reduce communication gap with customers through technology. On the other hand, cross-cultural practices in the business organization have helped to reduce cultural crises in the business organization.

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