Abstract : This study aims to examine the impact of entrepreneurial characteristics on marketing performance in the Jordanian industrial context. This study is important due to the necessity of research concentrating on this vital subject. The study's practical value is underscored by the advice provided to industrial company management to address the identified challenges. A quantitative approach was used as a methodology of the paper. The study also focuses on managers in companies in Jordan's industrial sector. A sample of 500 managers was selected to participate in the study. In the end, A total of 391 valid questionnaires were returned and included in the analysis. It is found that entrepreneurial characteristics like self-control, self-confidence, risk tolerance, and creativity significantly impact marketing performance in Jordan's industrial sector. The study recommended that it is essential for Jordanian industrial companies to adopt the benefits of the characteristics of the entrepreneurial employee and their outcomes in building the entrepreneurial company.

Keywords : Creativity, entrepreneurial characteristics, marketing performance, risk tolerance, self-confidence, self-control.