Abstract : Short-form videos, such as TikTok videos, YouTube Shorts, and Instagram Reels, have become a key element in the digital lives of many young adults and adolescents. These platforms provide social interaction, entertainment and opportunities for rapid access to information, but increased and uncontrolled use may interfere with study habits. The study examines the relationship between SFV consumption and academic behaviour, with a focus on study-time procrastination, sleep disruption, cognitive functioning, memory, and perceived academic performance. This analysis was made with help of mixed methods; both survey and secondary sources were used. Findings are presented in the study sources and consider patterns across different levels and contexts of SVFs. Findings show a clear association between SFV exposure and study-related outcomes. The findings of the study have shown that the disruption scores are substantially increased from 0.49 among the low users to 1.67 among the participants who are reporting use of SFVs for 4 hours or more. The cognitive difficulties have increased from 0.98 to 1.94, and behavioural-function scores have increased from 0.56 to 1.67. The negative grade impact increased from 37% among the students who are using less than 30 minutes daily of SVFs to almost 80% who are consuming these videos for more than 3 to 4 hours. The findings have shown that frequent viewing is seen during study time and before sleep. The overall study has concluded that there are developments of reduced self-control, attention fragmentation, sleep disruption and procrastination among students who have excessive SFV consumption, and it impacts their study habits.

Keyword : Academic performance, Adolescents, attention, Cognitive functioning, Doom scrolling, Reels, Short-form videos (SFVs), Sleep disruption, Study habits.