Abstract :Introduction: Jio Mart is an online grocery service which was launched in 2020 then this service has become more and more popular in India because now the majority of Indians use the Internet so it is quite natural that people are inclined towards these types of services. Jio Mart also understands the need and wants of their customer and designed the service according to them. On the other hand, it is acceptable to say that those situations have passed with time. Material and Methods: Numerous research techniques used in the study have been explored in the research subject. The interpretivism research philosophy, which is based on theoretical analysis, was employed by the researcher. Additionally, the researcher has employed secondary qualitative data collection techniques that aid in gathering reliable data. Results: From the online data collection and information gathering it has been found that Jio Mart's Net Sales were above $100 million after the introduction of the online grocery service in 2020, which is a significant amount for a freshly founded online grocery company. Conclusion: From the discussion, it has been found the combined effect of the channels speeds up the purchasing cycle. Marketing using several channels is known as multichannel commerce. As a result, these multichannel merchants may sell their items via internet storefronts, media, and mobile apps.

Keyword : Customer relation, e-commerce, Jio mart, Multi-channel selling process, Online retail, Retail business.