Abstract :Introduction: The research study will be focusing on various issues related to the globalization of e-commerce businesses as well as various strategies implemented to achieve a successful and profitable business across borders. The researchers will focus on various sections of the research study to justify the title of the research. Aim: To understand and find out the various E-commerce Business Strategies to Internationalise Business Platforms Material and Methods: The researchers will be conducting a detailed research methodology to justify their research topic. There are various steps or parts or any methodology that the researchers use to communicate with one another. The structure or materials of the methodology differs from study to study. The researchers will follow various steps to complete the methodology such as research philosophy, research approach, research design, data collection method, data collection sources, sampling, analysis, and ethical considerations. Results: The results will be based on the discussion of various aspects of the research topic. Understanding the evolution of e-commerce platforms and how they have adapted to the changing scenarios. Acknowledging the security concerns and how to address them. Analyzing the sales made by e-commerce businesses globally and the sales forecast until 2026. The 9 stages of Marketing strategies in industry 4.0 adopted by the e-commerce businesses. Conclusion: Acknowledging the successful completion of the research study and prediction of the prospects of e-commerce businesses to survive in the highly competitive global environment.

Keyword : Cross-Border, E-Commerce, Internationalisation, Online Shopping, Strategies Virtual Reality.