Abstract : This study explores the perceived necessity of accreditation as a factor of reliability in higher education institutions, focusing specifically on the impact of national (R5) and international (R6) accreditation. Drawing on data collected from 412 respondents, the study evaluates the relationships among these variables through descriptive statistics, correlation analysis, and multiple regression modeling. Descriptive results suggest that all three variables—R5, R6, and B8 (necessity of accreditation)—received high mean scores, indicating a general agreement among respondents about their importance. Correlation analyses revealed a strong relationship between national and international accreditation (r = 0.701), suggesting institutions that pursue one form of accreditation often also pursue the other. However, only weak yet statistically significant correlations were found between both R5 and B8 (r = 0.200), and R6 and B8 (r = 0.275), indicating that while accreditation is seen as relevant to reliability, the distinction between national and international does not heavily influence this perception. Regression analysis confirmed that only R6 had a significant positive influence on B8, while R5 did not. The study confirms the essential role of accreditation—particularly international—in shaping perceptions of institutional reliability. These insights are critical for institutional leaders, educators, and policymakers who aim to position their institutions as credible and globally recognized entities. The paper concludes with managerial implications for strategic decisions in accreditation and institutional branding.

Keyword : Accreditation, Branding of Management Institutes, International, National