Abstract : Social media is an inseparable factor in everyone’s life as it influences everything that is related to human life. Political decision-making is regarded as one of the essential factors impacted by social media. This study thus focuses on the impact of social media in the political decision-making of developing countries including an analysis of the challenges of social media usage in the present time. Consequently the procedures for overcoming the challenges of social media in developing countries have also been evaluated through the study. Over a period of time, the use of social media has increased for these decades and people got more accessibility to share their thoughts and opinions on a larger platform. This study focuses on the factors that are evaluating the development of countries throughout the world. People from different nations can react and share their opinions on any political issues of any nation or county. In this study, Secondary quantitative datasets are collected from different research articles and journals. After the research of this study, the findings and results have been shown through the thematic analysis of the collected data. Hence, there is a detailed discussion about the impacts of social media uses in developing a country and political decision-making and strategy development by using the online platform.

Keyword : Developing Countries, Political Decision-Making, Social Media..