Abstract: An understanding of the present scenario of mainstream journalism in India clearly highlights the development of two distinct factions. Yellow journalism in India is on the rise, with several political implications associated with the press. The study here is in line with the understanding of the very concept of yellow journalism and its background. An understanding of the aspect of the two factions in Indian media and the associated factors are provided here.

Keyword : Yellow Journalism, Godi Media, Liberal media, Spanish-American War.