Study of Consumer Perception on Financial Institutions

Shreya Rastogi, Niharika Gupta, Anchal Patel, Shivangi Mishra

TTASSH. 2024 March; 4(1): 1-5. Published online March 2024

Abstract : E-banking has revolutionized the banking industry by providing convenience, accessibility, and security to customers. It enables customers to access their accounts anytime, anywhere through various electronic platforms provided by financial institutions. E-banking streamlines banking processes, digitizes services, and ensures robust security through encryption systems, fostering trust and peace of mind among users. The speed of transactions in e-banking is unmatched, facilitating instant fund transfers and online purchases. The integration of e-banking with budgeting applications enhances efficiency in managing finances, allowing real-time expense tracking and payment management. Studies show that e-banking users exhibit higher satisfaction, loyalty, and retention rates compared to traditional banking methods. In the Indian context, technological advancements and regulatory reforms have significantly improved customer satisfaction in e-banking. Banks have continually invested in enhancing customer experiences, leading to greater convenience, accessibility, and security. Customer satisfaction is crucial for banks to thrive in the digital age, as maintaining high levels of satisfaction is imperative for retaining customers and staying competitive in the market. In last, e-banking has revolutionized the banking industry, offered unparalleled benefits and drove the need for exceptional experiences. By prioritizing customer satisfaction and continuously improving e-banking services, banks can ensure long-term success in the digital era.

Keyword : Customer, E-banking service, Customer Satisfaction banks, Security.

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