Abstract :Fashion marketing plays a crucial role in the creative Industrial Revolution (IR) 4.0, which is characterized by the integration of digital technologies, data analytics, automation, and connectivity. There are many marketing tools that can be used as a strategy to market their fashion products to consumers. The objective of this research is to identify the significance of digital marketing methods that influence the current existing fashion products and to suggest the comprehensive of implementation digital fashion marketing syllabus in the fashion studies program in Malaysia. The researchers use mix method to collect data from 193 respondents including fashion students (n=99), lecturers (n=34), fashion designers (n=16), fashion entrepreneurs (n=13) and others (n=31), in Malaysia to fulfill set of questionnaires that focus on the digital era of fashion industry and the importance of digital fashion marketing knowledge in the Industrial Revolution 4.0. Besides that, the researchers use interview instrument to collect data from three Malaysian Fashion Designers whereby they have reviewed the existing syllabus of Fashion Retailing applied at Politeknik Ibrahim Sultan, Kolej Vokasional Bintulu and Universiti Teknologi Mara, Malaysia. According to the data collection, the researchers found that there is a need to develop and empowering a good Fashion Digital Marketing topic in that syllabus at all Malaysian Institutions that offer Fashion Program. This research shows that digital fashion marketing studies and understanding are very important to fashion practitioners to enhance productivity and creativity in developing marketing strategies. In revolutionary of IR 4.0 scenario, it is very useful to implement the current digital fashion marketing knowledge as an important syllabus at all Fashion Institutions in Malaysia. It is a need for graduates to improve fashion retail industries in Malaysia and to abroad the market. It is also one of the initiative and awareness to educate the fashion practitioners and consumers in sustaining and practicing the SDG17 in daily lifestyle.

Keyword : Fashion Studies Syllabus, Digital Fashion Marketing, Fashion Product, Fashion Practitioners, Industrial Revolution 4.0