Abstract : The world is evolving with a robust pace which has been an increase the competition and implication of various technological and system-oriented practices and gadgets within business. Web mining and business intelligence are the key examples of the digital tools and practice which helps a business company to analyse data about phenomenon and go with most suited corporate strategy and decisions in business. A huge number of business companies have been already applied the usages of web mining and BI in their business to meet a higher business growth in the worldwide market. Hence, this particular study has been kept its concentration on evaluating role of web mining and BI in the performance and success rate of a company in global periphery. Various definition and concepts of BI and web manning have been discussed within the study. Inductive approach and qualitative data have been taken to perform the overall study while the secondary data collection method has been used to gather various qualitative data within the entire study. The entire study has been found BI and web mining mostly enhance the growth of a company and increase the success rate of a company in the global market. Lastly, the study has been evaluated with sheer amount of insights and all of the discussed extension have been summarized within a certain manner.

Keyword : Business intelligence, Decisions, Web mining.