Abstract : This study has focused on the impact of cultural stereotyping on today’s society and the way it impacts shaping public opinion in the 21st century. Besides that, there is a detailed discussion about the positive and negative impacts of practising culture stereotyping in the 21st century. There are different cultural stereotypes available in society such as customs, dress, race, social standards, colour and many others. The beliefs associated with cultural stereotypes affect the lives of people in a very systematic way and people who are associated with these stereotypes unconsciously treat other people according to the stereotype. Sometimes, people living in a society with different cultures can create some conflictual situations in the country and these conflictual situations impact the mental health and mental peace of the people. The “Secondary qualitative data collection method” has been used to collect data from authentic and reliable sources to conduct a truthful and proper study about the topic. Considering the collected data, a thematic analysis has been conducted to get an insightful overview of the topic with details. This overall evaluation has thus helped in having a core idea about cultural stereotyping, its basic reasons and its influence on behavioural changes of the people living in a society. Apart from this, the detailed discussions about all the important factors of the topic have supported in concluding an honest and proper result regarding the subject matter.

Keyword : Behavioural Changes, Cultural Stereotypes, Myths and Beliefs of Cultural Stereotypes, Public Opinion